{"id":44,"date":"2010-06-11T00:19:01","date_gmt":"2010-06-11T07:19:01","guid":{"rendered":"http:\/\/www.brian-mcdowell.com\/blog\/?page_id=44"},"modified":"2010-12-28T10:39:30","modified_gmt":"2010-12-28T17:39:30","slug":"brian-mcdowell-seo-sem-internet-marketing","status":"publish","type":"page","link":"http:\/\/www.brian-mcdowell.com\/blog\/","title":{"rendered":"Brian McDowell Bio"},"content":{"rendered":"

Brian McDowell on Twitter<\/a> | LinkedIn<\/a><\/strong><\/p>\n

Brian McDowell spends most of his time ripping apart web sites and looking under their covers. \u00a0Search engine optimization is more then his career, it is his life. \u00a0This page is an ongoing timeline of Brian’s dedication and focus on internet marketing strategies and the technology that helps move them forward. \u00a0His love for computers began back in the early 1990’s when he had is first word processor complete with its very own 132 character dot matrix printer. \u00a0He was introduced to a world of increased\u00a0efficiency\u00a0and a passion for understanding how the technology worked.<\/p>\n

Brian McDowell – Red Ventures 2007 to 2010<\/h2>\n

\"Red<\/a><\/p>\n

Brian McDowell was the first resource for Red Ventures in their Charlotte NC headquarters.\u00a0 He took SEO from a proof of concept to one of the most successful and profitable marketing channels in the company.\u00a0 Brian was single handedly responsible for a multi-million dollar revenue channel with over a 300% gain in year one.\u00a0 After 5 quarters of aggressive growth, Red Ventures invested in more resources for Brian’s team including Jr level SEO’s, developers and multiple interns.\u00a0 By the end of year two, Brian increased revenue by another +50% with numbers in the milti-million dollar range yet again.\u00a0 He was able to close out year two with multiple self designed in-house SEO\/SEM tools.\u00a0 These tools were a combination of tracking, monitoring, scraping and data transformations that were unavailable anywhere else in the industry.\u00a0 Under Brian’s direction, the team was able to test multiple linking strategies on stand alone sites and track their effectiveness in Google, Yahoo and MSN.\u00a0 There was no such thing as a budget as long as they were learning the landscape.\u00a0 Any and all kinds of tactics were used from aggressive to non-aggressive. \u00a0 Similar tactics were even broken up between individual brokers, vendors and service providers.\u00a0 Red Ventures has a unique business model in the fact that they provide customers to their parent companies, not just leads.\u00a0 Red Ventures has their own call center, runs their own sites and assumes all of the marketing risks\/costs.\u00a0 From an SEO perspective the sites were managed similarly to a super affiliate. \u00a0They would dominate the long tail but never rank #1 for the brand.\u00a0 While at Red Ventures, Brian McDowell also cracked the processes to get national sites to rank in the top positions for all local level geo targeted search queries.<\/p>\n